The forerunners of current network
marketing have been known as pyramid sales or multi-level marketing. Over
the years, network marketing has grown up into new levels of integrity,
profitability, convenience, respect and equality for everyone who participates.
The early years of networking has evolved through facing the tasks of definition,
practicality and legality. Companies that take these lessons into consideration
are building a new generation of network organizations that meet the needs
and address the concerns of millions now operating home businesses and
many more who are starting up each day. Success of companies like Sprint
and MCI in capturing a dominant market presence through network marketing
has caused major companies to begin using network marketing along with
more traditional advertising methods. We recommend reading Wave 3: The
New Era in Network Marketing and Building Your Wave 3 Downline,
both by Richard Poe.
General Principles of
Network Marketing
We all participate in network marketing
whenever we speak highly of a product that has impressed us, recommend
a movie to a friend, or refer a physician, hairdresser, or a particular
car salesperson to a family member. We just don't usually get paid
for it. Since traditional advertising costs are built into the price of
the products or services we purchase, we are able to save that amount by
participating in the work of advertising the products and services we use.
Then, if the company grows in volume due to our marketing efforts, they
are able to pass along a portion of company profits earned due to increased
sales. Because we can choose to promote only those products and services
we have enjoyed and appreciate, the clients we serve benefit by purchasing
good products and services as well as by having the opportunity to save
or create income through sales they generate. In the end, network marketing
pays off for everyone, with no need to use pressure or questionable sales
methods.
Advantages of Networking
A good network program is first
of all simple. There is no complicated sales pitch to learn, no need
to handle money or keep records or stock and deliver products. The
parent company and modern technology are able to do things that made multi-level
marketing difficult and more time consuming in the past. A good method
to be successful in network marketing is a method that is duplicable, something
that anyone can learn to do with little experience or training. One
great advantage to network marketing is the principle of leveraging your
time and efforts. When you have sponsored several people to distribute
a product or service, they are then selling for your benefit as well as
their own. The easiest and most profitable network programs are providing
residual income on items and services that everyone is already using.
This eliminates having to constantly find new customers or talk people
into buying new products. A good compensation plan will also allow
someone who desires to do only a small amount of advertising to benefit
from the first sale without risk or significant investment.
Network Marketing and
Synergy Consultants
Synergy Consultants offer one of
the best compensation plans available. Because everyone makes an immediate,
fixed 20% residual commission on all direct sales, it is not necessary
to wait until you develop a large organization or build up a large volume
of sales before seeing a profit. The network is structured to make sure
that whoever is working will benefit from the work they do. Money does
not automatically go to those who get into the program first. Entering
early, however, does have the advantage of benefiting from everyone who
enters afterward, as long as you stay at least one percentage category
above many of the individuals in your organization. If you have more than
one or two strong legs in your downline, you should always stay ahead of
each one since your total sales will include the combined sales of everyone
in your downline. This is the best time to enter Synergy Consultants because
the company has existed long enough to develop stability, yet is new enough
for you to enter on the ground floor. It is also the right time because
of the product - a popular service selling at an unbelievable rate.
